Move CU
Changing the way people think about credit unions.
Brand refresh
Creative Direction
UX Design
Web Design
![Graphic asset blue](https://cdn.prod.website-files.com/6258989c277788d24173190e/62910bf38d56b9ac9a7fe71e_Mask%20Group%20(20).webp)
![Graphic asset large light blue](https://cdn.prod.website-files.com/6258989c277788d24173190e/62910c43962190474aacf8b6_Mask%20Group%20(21).webp)
MoveCU is the nation’s first credit union lending comparison tool. We collaborated with MoveCU to give the brand a new and engaging platform for communication and messaging.
Brand refresh
![Move CU old logo](https://cdn.prod.website-files.com/6258989c277788d24173190e/626833036311674bc0ea362f_tile%20(2).webp)
![Before](https://cdn.prod.website-files.com/6258989c277788d24173190e/62682fe108d1610a65938f31_Before.webp)
![Move CU new logo](https://cdn.prod.website-files.com/6258989c277788d24173190e/6268330308d161492f93abef_tile%20(3).webp)
![After](https://cdn.prod.website-files.com/6258989c277788d24173190e/62682fef3472d24f61b74ebb_After.webp)
![Move CU business cards](https://cdn.prod.website-files.com/6258989c277788d24173190e/6268305a02c21a3800209687_biz%20cards.webp)
![Move CU mug](https://cdn.prod.website-files.com/6258989c277788d24173190e/626830901584f55d11f79fca_MoveCU_Mug_Mockup_02%201.webp)
![Move CU t-shirt](https://cdn.prod.website-files.com/6258989c277788d24173190e/626830905f123b167108214a_MoveCU_T-Shirt_with_Men_Mockup_01%201.webp)
Website
![Move CU homepage desktop](https://cdn.prod.website-files.com/6258989c277788d24173190e/626830ad663c89534a247a9a_home%202.webp)
![Move CU Mobile menu](https://cdn.prod.website-files.com/6258989c277788d24173190e/629106a344dce531bf39cd7a_Nav%20Menu%202.webp)
![Move CU mobile screen](https://cdn.prod.website-files.com/6258989c277788d24173190e/628c1ecbd11e3a59c2527cd8_mobile-2%202.webp)
MoveCU was at the crossroads of a major identity crisis. They knew what they wanted, but not how to get there. We overhauled their entire identity system, and put in place a thoughtfully targeted marketing website for their online experience.
![Move CU Personal Loans page desktop](https://cdn.prod.website-files.com/6258989c277788d24173190e/62683137823a70436dc31eab_Personal-loans%202.webp)
Application
![Move CU application mobile selection](https://cdn.prod.website-files.com/6258989c277788d24173190e/628c1f133d8fe14807966279_mobile%20(7).webp)
![](https://cdn.prod.website-files.com/6258989c277788d24173190e/659c88238036f5699701403a_move-cu-mobile-right.png)