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Acquire
Re-thinking the acquisition marketplace brand
Acquire
Re-thinking the acquisition marketplace brand
Acquire (previously known as MicroAcquire) approached Campground to collaborate on a name change and brand refresh. We took the team through our branding process and successfully created a flexible and approachable new brand.
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The Acquire brand is a simple, yet meaningful approach to how the brand positions itself in the market. Getting rid of “Micro” in the name helped elevate the company’s perception and expand the deal size for acquisitions.

